Recently, the internet went crazy over the viral footage of a masked daredevil couple climbing the antenna of the Empire State Building. While the stunt itself made headlines, smart businesses and content creators quickly turned this viral moment into a massive marketing opportunity.
Instead of the original flag, brands are using Artificial Intelligence to edit the video, placing their own custom slogans, jokes, and business pitches on the large black banner. This type of “meme marketing” or “trend-jacking” is incredibly beneficial for your business on Instagram and TikTok. By jumping on a viral trend, the algorithm naturally pushes your video to a wider audience, bringing massive organic reach, high engagement, and potential new clients to your profile.
The best part? You do not need expensive editing software to do this. Here is a simple, step-by-step guide on how to create your own viral daredevil marketing clip using AI tools.
Step 1: Generate Your Custom Image with AI
First, you need to replace the text on the image with your own business message. You can use any AI image generator for this (such as Google Gemini, Midjourney, or DALL-E).
- Save the image of the climbers holding the banner to your computer.
- Open your preferred AI image generator.
- Upload the image as a “Reference Image.”
- Copy and paste the following prompt:
Prompt: A photograph of the exact scene from the reference image, depicting two masked figures standing on the metallic high-rise pole holding the large black banner. The background remains the same city landscape. The white text on the banner is changed and reads precisely: NEED A WEBSITE FOR YOUR BUSINESS? CONTACT FARAZ SIYAL. The layout and lighting must match the original reference photo.
💡 Important Note: Do not just copy and paste! Make sure to replace the text “NEED A WEBSITE FOR YOUR BUSINESS? CONTACT FARAZ SIYAL.” with your own brand’s message or joke before generating the image.
Step 2: Turn the Image into an HD Video
Now that you have your custom image, it is time to bring it to life. You will need an AI Image-to-Video generator for this step.
- Go to your preferred AI video generation platform (Platforms like Google Flow, Luma, Runway, or similar tools).
- Upload the newly generated image containing your custom text.
- Use the following prompt to tell the AI exactly how to animate the scene:
Prompt: Animate this image into an HD video with a helicopter camera shot. The camera slowly circles and pans around the two masked figures on the high-rise pole. The large black banner flutters realistically in the strong wind, keeping the text ‘NEED A WEBSITE FOR YOUR BUSINESS? CONTACT FARAZ SIYAL.’ clearly visible. Include ambient audio of loud helicopter rotors and rushing wind.
💡 Important Note: Again, remember to edit the prompt! Replace my text example with the exact wording you used on your banner so the AI knows what to keep visible in the video.
Step 3: Add Trending Audio and Upload
Your video is now ready! To get the maximum benefit from the Instagram algorithm, do not just upload the raw video.
- Open Instagram Reels or TikTok to create a new post.
- Upload your AI-generated video.
- Go to the audio library and search for a trending song or sound effect (look for the “upward arrow” icon next to the audio track).
- Add the trending audio, but turn its volume down to 1% or 2%. Keep your original video audio (the helicopter and wind sounds) at 100%. This tricks the algorithm into boosting your video while keeping your realistic sound effects front and center.
Your business marketing clip is ready to go! Hit publish, watch the engagement roll in, and get ready to welcome new clients to your business.
